Multicultural Marketing Assessment
Measure How Well Your Brand Connects With Diverse Consumers
The Marketing Access Scorecard (MAS) is a research-based framework that helps organizations evaluate how effectively they engage multicultural audiences. By combining customer experience evaluation, mystery shopping, and consumer insights, MAS identifies barriers and opportunities across the customer journey.
Evaluate
We assess key customer touchpoints to understand how accessible and inclusive your brand experience is.
A Structured, Three-Phase Process
How It Works
Benchmark
We compare your performance against industry standards and emerging best practices.
Improve
You receive clear, actionable recommendations to strengthen customer experiences and increase engagement.
Insights That Drive Real Inclusion
What You'll Gain
MAS delivers practical, evidence-based findings your team can act on right away.
Identify barriers that impact diverse consumers
Improve accessibility and customer experiences
Benchmark performance against industry standards
Make more informed marketing and business decisions