Multicultural Market Research Company
Helping Brands Reach Consumers
The Marketing Access Scorecard is a research-based framework that evaluates how effectively brands connect with diverse consumer audiences — combining UX analysis, mystery shopping, and data-driven evaluation.
Multicultural Expertise
Decades of focused research into how diverse communities interact with brands and institutions
Practical Insights
Research is always translated into actionable recommendations — not just data
Community-Centered
Work rooted in genuine connection with the communities brands seek to serve
The Garcia Research Difference
Three Decades of Consumer Understanding
Founded by Carlos Garcia in 1990, Garcia Research has spent more than three decades helping organizations understand consumers, improve customer experiences, and identify growth opportunities through research and insights.
Carlos Garcia brings more than 45 years of experience in market research, including leadership within major national research organizations and a career dedicated to understanding multicultural consumers.
We help organizations understand the real experiences of their customers by identifying barriers related to language, culture, technology, accessibility, and customer service — creating experiences that are more inclusive, more effective, and more successful.
