Identify Gaps
MAS pinpoints where inclusive marketing breaks down across customer journeys, revealing accessibility and usability gaps that cause consumers to disengage.
Build Trust
MAS helps brands deliver consistent, accessible experiences that earn trust with consumers. When they feel seen, and understood, brand loyalty grows over time.
Drive Growth
MAS benchmarks performance against industry standards so brands can prioritize improvements, reduce revenue loss, and turn inclusion into a smarter growth strategy.
Better Evaluations
Smarter Decisions For Stronger, More Inclusive Marketing
Many B2C brands invest heavily in marketing, yet have limited insights into how consistently those efforts translate into accessible, seamless experiences for multicultural audiences, including Spanish-speaking consumers across channels.
The Marketing Access Scorecard offers a structured, evidence-based way to evaluate real-world brand experiences across the digital marketing touchpoints that matter most.
Introducing
The New Auditing Tool For Marketing Teams
While most marketing teams track performance metrics like reach and conversion, few conduct a true brand assessment of how accessible their marketing is for Spanish-speaking consumers across:
Websites (desktop & mobile)
Customer service interactions
Language clarity
Promotions & prices
Follow-up communications
This gap creates lost revenue, weakened trust, and missed growth opportunities in one of the fastest-growing consumer segments in the U.S.
Decades of Multicultural Market Research
A Marketing Scorecard Built For Customer Experiences
The Marketing Access Scorecard is a benchmarking method created by Garcia Research to evaluate inclusive marketing through observable brand behaviors and real human feedback.
It turns inclusion from a vague goal into a structured, comparable framework teams can act on. MAS examines how consistently brands deliver Spanish-language access and cultural relevance across the full customer journey. The result is a clear view of how inclusive the customer experience actually feels to the consumer.
Frequently Asked Questions
Join The Waitlist
Industry-Level Insights Are On The Way
The first MAS findings will be released soon as a public report highlighting overall performance trends, common gaps, and best-in-class approaches to inclusive marketing.