Measure How Well Your Brand Connects With Diverse Consumers
MĀS evaluates how effectively your brand reaches Spanish-preferring Hispanic consumers across digital channels.
“In general, brands do a good job of trying, but they don't do a good job of actually doing it.“
(Female, 25 years old, bicultural, Bolivian heritage, Katy, TX)
Three Phases to Inclusive Marketing Excellence
Evaluate
We conduct a multi-dimensional audit of your brand's digital presence using AI analysis, UX evaluation, mystery shopping, and focus groups.
Benchmark
Your results are compared against other brands and competitors in our growing database for meaningful context.
Improve
We deliver actionable recommendations your team can implement to close gaps and strengthen connections with diverse audiences.
Clarity, Context, and a Path Forward
MĀS delivers research-backed insights — not guesswork — so your brand can make confident, inclusive decisions.
A clear picture of how your brand performs with Spanish-preferring consumers
Competitive benchmarks to understand where you stand in your category
Specific gaps and opportunities across your digital footprint
Actionable recommendations grounded in real consumer feedback
Designed Around Your Needs
Custom Studies
Brands who want to explore working with the Marketing Access Scorecard can contact Garcia Research to discuss a Custom Project. We would devise a plan that would suit the client's needs, their product category, their competitive set, and specific issues they face in the macro economy.
Basic Program
A basic program includes detailed investigation into the digital footprint in Spanish of two brands. We conduct 10 audits per brand including customer experience, mystery shopping, and four national focus groups with Spanish-speaking consumers.
What a Basic Program Includes
AI audits for the client brand plus up to 5 competitors
10 internal audits per brand (customer experience + mystery shopping)
40 qualitatively recruited audits
4 national focus groups: younger men (21–34), younger women (21–34), older men (35–54), older women (35–54) — all Spanish-preferring
Linguistic analysis to identify potentially problematic language choices
plus or minus ten percent. The contingency would not be invoked without client approval.
Frequently Asked Questions
No. MĀS is a structured evaluation and benchmarking methodology conducted by experienced researchers.
MĀS is designed for B2C brands with a digital presence that want to understand how effectively they connect with Spanish-preferring Hispanic consumers.
Our current methodology focuses on Spanish-preferring consumers, as this segment represents the greatest opportunity gap for most brands. We are expanding our scope over time.
Contact us through our contact page and a member of the Garcia Research team will reach out to discuss your needs and next steps.
Let's Discuss Your Brand's Inclusive Marketing Potential
Schedule a consultation with the MĀS team to learn how we can help your brand reach more consumers.
Schedule a Consultation