A marketing research service for improving customer experiences and business ROI
Marketing Access Scorecard (MĀS) is a marketing research service that helps businesses improve their customers’ experiences. We help brands identify opportunities to improve their communications with Hispanic audiences across digital channels.
Contact Us“I think this is good. It's something that needs to be done. The Latino market is very big here in the USA, and sometimes they don't have enough emphasis, or there aren't enough resources for people who only speak Spanish.“
(Female, 35 years old, bicultural, Central American heritage, Los Angeles, CA)
Introducing
The New Auditing Service For Marketing Teams
While most marketing teams track performance metrics like reach and conversion, few conduct a true brand assessment of how accessible their marketing is for Spanish-speaking consumers across:
- Websites (desktop & mobile)
- Customer service interactions
- Language clarity
- Promotions & prices
- Follow-up communications
The gaps revealed in our studies can result in lost revenue, weakened trust, and missed growth opportunities in one of the fastest-growing consumer segments in the U.S.
“Well, I'm a fanatic for buying online. I buy practically everything online except food, because I like going to the supermarket. It's easy to compare prices, and you can see different options. It seems to me that if more websites had Spanish translations, more people would do the same.“
(Male, 35 years old, unacculturated, Mexican heritage, Houston, TX)
Decades of Hispanic Market Research Experience Culminate in a New Service
A Marketing Scorecard Built For Customer Experiences
Garcia Research is a firm with more than three decades of US Hispanic research experience that is determined to get a handle on our brave new world. The result is a fusion of experience, technology and cultural sensitivity to help brands find new opportunities in the contemporary world: the Marketing Access Scorecard.
This is a digital audit service created to help anyone interested in communicating with the Hispanic market build relationships and stronger brands.
Better Data for Better Asset Allocation and Stronger Consumer Relationships
Virtually all B2C brands invest in marketing and a strong digital presence, yet how broad a reach are you able to achieve? If the goal is 100% reach, treating the $3 Trillion Hispanic market as an afterthought might not be optimal. The Marketing Access Scorecard offers a structured, contextualized service to help brands evaluate their outreach efforts in Spanish across digital and service touchpoints. Let’s get this right together so you can achieve better results.
Identify Gaps
MĀS pinpoints where inclusive marketing breaks down across customer journeys, revealing accessibility and usability gaps that cause consumers to disengage.
Build Trust
MĀS helps brands deliver consistent, accessible experiences that earn trust with consumers. When they feel seen, and understood, brand loyalty grows over time.
Drive Growth
MĀS benchmarks performance against industry standards so brands can prioritize improvements, reduce revenue loss, and turn inclusion into a smarter growth strategy.
Discover the Customer Experience Gaps You Can't See
Measure how effectively your brand connects with diverse consumers.